To celebrate the launch of Hello Kitty Beauty, Sephora has announced the Hello Kitty Beauty charity auction featuring one-of-a-kind experiences and products to celebrate the launch of Hello Kitty Beauty, presented exclusively at Sephora. In partnership with eBay Giving Works, Sephora’s Hello Kitty Beauty charity auction will be live for 10 days beginning January 17th, with 100 percent of the proceeds benefitting the Starlight Children’s Foundation, a charitable organization dedicated to helping seriously ill children and their families cope with their challenges.

Those interested in bidding, can visit www.ebay.com/sephorahellokitty; the bidding starts at 11:01 EST on January 17th. Prior to and during the charity auction, sneak peeks and updates will be available on Sephora’s Facebook page (www.facebook.com/sephora) and Hello Kitty’s Facebook page (www.facebook.com/hellokitty). The charity auction will run until 11:01am EST on January 27th.

Among the items up for bidding: The chance to star in your very own Hello Kitty Beauty photo shoot in New York City shot by a famous photographer, including hotel, airfare, and makeup application by a Sephora makeup artist; 50 Hello Kitty Beauty silver compact mirrors signed by Yuko Yamaguchi, Hello Kitty designer from Sanrio Tokyo; two Limited edition Swarovski compact mirrors from the Hello Kitty Beauty collection also signed by Yamaguchi; and four Super Limited Edition Hello Kitty “bling” makeup Brush Holders adorned with Swarovski crystals.